Currently lodged in Bigg Boss, international porn star Sunny Leone has a new trick up her sleeve for her official website. This week, the site saw a bit of a revamp and a ‘new look’ with a special banner having sentences added in Hindi on the home page.
Obviously, the porn sensation, who plans to make a big splash in the Indian market, is aiming to spruce up her brand and image and make it slightly India-compatible, while retaining its core porn-USPs, before she makes her Bollywood debut after Bigg Boss.
“Sunny Leone is in the business of exposure and awareness. Entertainment and hype are her tools and ammunition,” remarks celebrity publicist Dale; a specialist with Bigg Boss, having handled the media for the maximum number of controversial celebrities on reality shows including Shilpa Shetty (during Big Brother), Rakhi Sawant, Kashmera Shah, Ashmit Patel, Sherlyn Chopra, Pooja Misrra and Amar Upadhyay (Bigg Boss).
“Make no mistake! India is a huge and lucrative market for Brand Sunny Leone. Though Sunny is based out of Canada, we should not forget that she is born Karen Malhotra and has Indian origins.
Obviously, the porn sensation, who plans to make a big splash in the Indian market, is aiming to spruce up her brand and image and make it slightly India-compatible, while retaining its core porn-USPs, before she makes her Bollywood debut after Bigg Boss.
“Sunny Leone is in the business of exposure and awareness. Entertainment and hype are her tools and ammunition,” remarks celebrity publicist Dale; a specialist with Bigg Boss, having handled the media for the maximum number of controversial celebrities on reality shows including Shilpa Shetty (during Big Brother), Rakhi Sawant, Kashmera Shah, Ashmit Patel, Sherlyn Chopra, Pooja Misrra and Amar Upadhyay (Bigg Boss).
“Make no mistake! India is a huge and lucrative market for Brand Sunny Leone. Though Sunny is based out of Canada, we should not forget that she is born Karen Malhotra and has Indian origins.
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